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B2B Writing Success Member Update — 2Q 2018
Date: April 30 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks Technology changes. Social media changes. Email changes. It’s a lot to keep up...
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A Surprising Place B2B Sales Methods Work Well
I have a client who is a therapist. Her expertise is personality disorders… especially narcissism. In her line of work, she helps a lot of people who are in the process of getting a divorce from their...
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How to Avoid the 5 Most Common B2B Buyer Turnoffs
In October 2017, the Aberdeen Group and PJ Advertising published a survey of over 250 B2B buyers spread over a variety of industries and company sizes. The goal was to find out what these buyers focus...
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The Problem with Your B2B Client’s Website
Here’s a statistic that stopped me in my tracks… According to HubSpot’s State of Inbound report, 26% of companies say that managing their website is one of their top marketing challenges. Which...
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Copywriting Makeovers: Tips and Tricks
There’s a copywriting project that can be very lucrative for B2B copywriters. Or, it can be a problem. I’m talking about copywriting makeovers. There are two common scenarios. First, you have a client...
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Using Negative Thinking in Your B2B Copywriting
When I interviewed copywriter, coach, and author David Garfinkel on my podcast, he introduced a concept that can improve your B2B copywriting. He calls it “the power of negative thinking.” As B2B...
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When Should You Charge for Revisions?
One situation you’ll encounter as a copywriter is making revisions. It’s a common part of copy projects. But then the question becomes whether or not you should charge for the additional work. Here are...
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A 5-Step Method for Better B2B Sales Copy
Would you like to be able to write better B2B sales copy in less time? You can with the five-part strategy I use to produce winning B2B sales copy for my own clients. If you use this strategy before...
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7 Effective Strategies for Generating B2B Leads
It goes without saying that customers are the lifeblood of any business… But before someone becomes a customer, they’re a prospect or lead. (This is especially true in the B2B context, where purchases...
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Reality Blog: Tips for B2B Copywriting Research
Nearly every B2B copywriting project starts with research. When writing for clients, you research their product or service and their target audience. You need to understand what you’re writing about...
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3 Ways to Make Your B2B Copy More Compelling
Words never exist a vacuum. They’re meant for a purpose. They want to be read. But who exactly will read them? That’s your first question when writing for decision makers. Who are these decision...
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A Secret and Powerful B2B Copywriting Tip
When I’m doing workshops and seminars, and even in the how-to guides I’ve written on copywriting, I’ll often share this secret B2B copywriting tip that few writers know about. It’s an especially...
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Reality Blog: Handling Client Copy Revision Requests
Whenever two or more words are gathered together on a page… There’s a chance something’s going to get cut. Or changed for one reason or another. The fact is, edits or revisions are not only possible…...
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How to Use Deadlines to Your Advantage
“A goal without a date is just a dream.” Psychiatrist Milton H. Erickson couldn’t have been more succinct — or correct. Setting deadlines is what makes things happen. Without deadlines, many activities...
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How to Get B2B Scriptwriting Work (Part 1)
One area of B2B copywriting that doesn’t get much attention is B2B scriptwriting. This is an area that can be a lot of fun, and lucrative to boot, but it’s hard to find good information about how to...
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2018 AWAI Copywriting Bootcamp Live Blog
Date: October 17-20 2018 Time: Real-time all day! Topic: AWAI Copywriting Bootcamp Live Blog Presenters: Top Copywriting Experts Each year, the AWAI Fast Track to Copywriting Success Bootcamp and Job...
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How to Write B2B Scripts (Part 2)
Writing B2B scripts can be a lot of fun, and when you get to hear or see the results, it’s quite an experience. In my previous article, I wrote about how B2B script writing is different from other...
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B2B Writing Success Member Update — 4Q 2018
Date: October 31 2018 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks We’ve got the best takeaways from the AWAI Copywriting Bootcamp to share and...
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Your First B2B Writing Project: 10 Success Tips
You’ve gotten your first B2B writing project. Congratulations! That’s worth celebrating. But once the initial excitement wears off, you might notice another emotion creeping in. Panic. Reality sets in...
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The Forgotten Page on Your Freelance Website
Your freelance website probably has all of the typical pages on it: Blog, Services, Resources, and Contact. You may even have a few landing pages and other specialty pages you use for targeted...
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