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4 Ways to Boost Your Creativity
Recently, I spent two days at a company doing copywriting workshops and training for their staff. Like you, I’ve specialized in helping companies with their marketing. And usually that involves me...
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2017 and Beyond: What’s Hot in B2B Copywriting
Date: September 7 2017 Time: 2:00 p.m. Eastern Time Topic: 2017 and Beyond: What’s Hot in B2B Copywriting Presenter: Steve Slaunwhite The overall demand for B2B copywriters continues to grow, and there...
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B2B Clients: The Most Important Question
Recently, I was chatting with a copywriter with a very interesting problem. He was talking with a potential client, a rather large company, and they said, “Please tell us what you can do for us. Take a...
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2017 AWAI Copywriting Bootcamp Live Blog
Date: October 18-21 2017 Time: Real-time all day! Topic: AWAI Copywriting Bootcamp Live Blog Presenters: Top Copywriting Experts Each year, the AWAI Fast Track to Copywriting Success Bootcamp and Job...
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B2B Writing Success Member Update —October 2017
Date: October 30, 2017 Time: 2:00 p.m. Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks Crockett Tune it to get some of the best takeaways from the recent AWAI...
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A Chat with an In-House Copywriter
Date: November 15 2017 Time: 3:00 p.m. Eastern Time Topic: A Chat with an In-House Copywriter Presenter: Katie Momo The second you land on Katie Momo’s freelance copywriting website, you know she’s one...
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When to Use B2B Long Form Copy
You may have heard Business-to-Business (B2B) is a short copy world. Especially when it comes to sales copy like emails, landing pages, and product pages. And for the most part, that’s true. Most of...
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Know Your Target Market to Make More Sales
Mary Rose Maguire is a copywriter who works with Certified Public Accountants (CPAs), writing web and email copy. One of the keys to her success is she puts a lot of time and effort into learning about...
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4 Ways to Prevent Image Theft in WordPress
Image theft online is beginning to be a big problem for photographers and other artists. It’s so easy to simply right-click an image and do a ‘Save as’ without bothering to consider the ramifications....
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5 B2B Copywriting Tips from the Experts
Recently, I spoke at an event with several other B2B copywriting experts. Along with the other attendees, I wrote down dozens of takeaways that will help me in my copywriting business. As I looked over...
View ArticleEmail Marketing: The B2B Buyer’s Progression
Date: December 11 2017 Topic: Email Marketing: The B2B Buyer’s Progression Presenter: Steve Slaunwhite A B2B Writing Success member wrote in and asked about the content progression of an email series...
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How to Write Effective B2B Headlines
Most copywriters find it a challenge to write strong, effective B2B headlines. There’s a bit of mystery to writing a headline, isn’t there? It’s almost as if the great headlines seem to come out of...
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Storytelling Emails that Sell Like Crazy
Lauren Hazel is an email copywriter who uses storytelling to sell. Lauren understood the power of storytelling long before she became an email copywriter and marketer. She used to own an online...
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Leverage Your Product Knowledge as a B2B Writer
Would you like to save time, reduce stress, and make more money per project? You can when you leverage your product knowledge. Let me give you an example. I’ve never been a Realtor or a real estate...
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How to Choose and Work with B2B Influencers
You see it everywhere: actors and other celebrities as spokespeople for brands. Social media stars — people with lots of followers — partnering with companies to create a new product or product line....
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Reality Blog: How to Blast Through Writer’s Block
“Damn the torpedoes! Full steam ahead.” The quote above is attributed to David Glasgow Farragut, a Union Admiral during the Civil War. The year was 1864. The event was the Battle of Mobile Bay. The...
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How to Write Effective B2B Email Subject Lines
I was at a client’s office just the other day, talking about a blog project he wanted to launch. He was showing me something on his computer and I couldn’t help noticing the email icon at the bottom of...
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The One Thing Your Online Copywriting Must Do
What’s the secret to great marketing and sales experiences? The ones that turn a buyer from a casual observer to a raving fan? The ones that make them feel good about the money and time spent? At this...
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Writing Radio Commercials for Fun and Money (Part 1)
Imagine driving in your car and listening to the radio, and a commercial comes on. And that commercial you’re listening to is your script. You’re hearing the words you wrote being read over the...
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8 Tips for Writing B2B Radio Ads (Part 2)
Last week, I told you about the basics of the radio ad writing business and how it works. I gave you some tips on how to break in and get some of these gigs. This week, I want to give you some tips for...
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