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Reality Blog: Bridging the Reader’s Curiosity Gap
As mentioned last week, Mary and I recently traveled to Florida for AWAI’s annual Copywriting Bootcamp and Job Fair. They never fail to be amazing events, and each time I go, I learn something new....
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7 Tips to Shorten Copy without Losing Impact
If you’ve been a copywriter for any length of time, you’ve run into this problem. You’ve written some copy, but it’s too long to fit into the available space. How do you cut it down? Especially if your...
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The Key First Step for Every Copywriting Project
You’ve landed a prime copywriting project. There’s just one question… Where do you start and how? Well, let me share an illustration… Before I became a full-time freelance copywriter, I worked in the...
View ArticleNick Usborne: Short Form Copywriting Tips and More
Date: December 17 2018 Topic: Nick Usborne: Short Form Copywriting Tips and More Presenter: Nick Usborne In this video interview, Nick Usborne discusses copywriting tips for short form copy and also...
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How to Triple-Check Your Copy and Make It Shine
My dad is a writer, among other things. He has written many books over the past 50 years, mostly on treasure hunting, shipwrecks, and other maritime adventures. He even appeared on the classic TV game...
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How Do Your Clients Measure Success?
For many B2B campaigns, results are often measured in sales, leads, or new clients. But there are exceptions. Let me explain… Not all businesses are bottom-line driven. Some companies exist to promote...
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Reality Blog: How to be Creative on Demand
There I was, getting down to the deadline… I had all of the materials and research I needed… But, I was out of new ideas! Usually I give myself plenty of time to complete a project — but sometimes,...
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How to Avoid 7 Common B2B Copywriting Mistakes
Have you ever written Business-to-Consumer (B2C) copy? If so, then you can probably write Business-to-Business (B2B) copy. At least that’s what some people assume… But it’s certainly not a given. B2B...
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Reality Blog: How to Handle Big Copywriting Projects
The other day, I started working on a big project — editing and updating a promotion that was about 20 pages long. And it had a lot of moving parts to keep track of — meaning I couldn’t just get to...
View ArticleB2B Writing Success Member Update — Copy Critiques
Date: April 29, 2019 Time: 12:00 noon Eastern Time Topic: B2B Writing Success — Member Update Presenter: Charlotte Hicks With Bootcamp and Job Fair just around the corner, it’s the perfect time to get...
View ArticleHow to Create a Powerful Lead Magnet in 5 Easy Steps
What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or LinkedIn message (though that is valuable), but instead they let you...
View ArticleWriting Brochures: Less is More
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three brochures had a good look overall with appropriate...
View ArticleHow to Write a Fascinating B2B Video Script
Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting. The post How to Write a Fascinating B2B Video Script appeared first on...
View Article6 Tips for Managing a B2B Website Writing Project
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively. The post 6 Tips for Managing a B2B Website...
View ArticleThe Powerful Sales Copy Tool Hiding in Plain Sight
There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients. The post The Powerful Sales Copy Tool Hiding in Plain...
View Article2019 AWAI Copywriting Bootcamp Live Blog
Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp. The post 2019 AWAI Copywriting Bootcamp Live Blog...
View Article10 Tips for Maximizing Video SEO
Generate higher results in search engines when you use key video SEO tactics. Here are 10 tips to help you get attention and maximize video views. The post 10 Tips for Maximizing Video SEO appeared...
View ArticleHow to Use Voice Search SEO to Your Advantage
The use of voice search is growing rapidly. Here’s how to integrate voice search SEO into your copy. The post How to Use Voice Search SEO to Your Advantage appeared first on B2B Writing Success.
View Article5 Pitfalls to Avoid in B2B Copywriting
When you’re working your way towards a successful B2B writing career, you’re likely to stumble into a pitfall or two. You’re likely aware of some of these, including some of the basic ones to avoid:...
View ArticleHow to make technical copywriting projects interesting
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content. The post How to make technical...
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