Choosing the Wrong Pain Point Will Sink Your Copy
You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three...
View ArticleThe Tao of Writing Email Subject Lines
Why aren't your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines. The post The Tao of Writing Email Subject Lines...
View Article5 Sales Copy Editing Tips to Double Conversions
Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions. The post 5...
View ArticleDo This One Thing Every Day to Become a Better Copywriter
Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday. The post Do This One Thing Every Day to Become a Better...
View ArticleSix Ideas to Build Your Everyday Writing Habit
Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day. The post Six Ideas to Build Your Everyday Writing Habit appeared first on B2B...
View ArticleWhy You Need a Video CTA in Your B2B Videos
Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA). The post Why You Need a Video CTA in Your B2B...
View Article5 Simple Tips for Writing Cold Emails That Convert
If you’re using cold emails, these five simple tips will warm those relationships up. Don't mess around: use cold emails that convert. The post 5 Simple Tips for Writing Cold Emails That Convert...
View ArticleUse This 7-Point Pre-Production Checklist for B2B Video Marketing
Give your clients what they need to make their B2B videos successful. Use this seven-point pre-production checklist to guide them. The post Use This 7-Point Pre-Production Checklist for B2B Video...
View ArticleThe Power of Writing 10 Headlines a Day
Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day. The post The Power of Writing 10 Headlines a Day appeared first on B2B...
View Article2021 AWAI Copywriting Bootcamp Live Blog
Get tips, tricks, and copywriting insights from the world’s most successful copywriters through this live blog at the 2019 AWAI Copywriting Bootcamp. The post 2021 AWAI Copywriting Bootcamp Live Blog...
View ArticleNeed a Lucrative New Niche? Try Sales Enablement
Working in a sales organization, like I did, I thought I recognized some of the projects in Sales Enablement copy… but not like this! The post Need a Lucrative New Niche? Try Sales Enablement appeared...
View ArticleHow to Create Flexible B2B Sales Enablement Email Templates
Salespeople using specific formats for their emails get higher response levels. Want to know how to write these kinds of emails? The post How to Create Flexible B2B Sales Enablement Email Templates...
View ArticleWhy You Should Set Up a Copy Review with Your Client Now
If your client’s sales team has not done a formal copy review, they could be leaving money on the table. Here’s how you can help them. The post Why You Should Set Up a Copy Review with Your Client Now...
View ArticleHow and Why to Repurpose Content into Sales Battlecards
Want to apply your skills to sales battlecards and help your B2B clients create a key tool in their sales toolkit? Here’s how. The post How and Why to Repurpose Content into Sales Battlecards appeared...
View ArticleReality Blog: Super Charge! Your Idea List Makes Writing Quick
Creating an Idea List supercharges your productivity and decreases stress. Ready-to-go topics mean your work is done faster. The post Reality Blog: Super Charge! Your Idea List Makes Writing Quick...
View Article6 B2B Ads That Can Boost Your Bottom Line Today
If you're considering digital advertising for your B2B client or your own business, don't shell out a dime until you read this. The post 6 B2B Ads That Can Boost Your Bottom Line Today appeared first...
View Article5 Free Keyword Research Tools for Better SEO Results
When you need to do SEO keyword research for your client, these five tools deliver effective results… and they’re free. The post 5 Free Keyword Research Tools for Better SEO Results appeared first on...
View Article4 Effective Ways to Write Irresistible Leads
Get past the brain’s natural filter for irrelevant information by using these four ways to hook your reader with an irresistible lead. The post 4 Effective Ways to Write Irresistible Leads appeared...
View ArticleLand Clients with These Prospecting Outreach Scripts
Want to ramp up a fledgling business or grow an existing one? Use these outreach scripts to make it a simple, repeatable process. The post Land Clients with These Prospecting Outreach Scripts appeared...
View Article5 Free Keyword Research Tools for Better SEO Results
When you need to do SEO keyword research for your client, these five tools deliver effective results… and they’re free. The post 5 Free Keyword Research Tools for Better SEO Results appeared first on...
View Article