Use the Change Curve to Improve Your B2B Copywriting
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help. The post Use the Change Curve to Improve Your B2B Copywriting appeared...
View ArticleReality Blog: Beating Writer’s Block
But here I sit, struggling to write with a fast-approaching deadline. Sounds like it's time to share my tips on beating writer's block. The post Reality Blog: Beating Writer’s Block appeared first on...
View ArticleHow to Write Your B2B Blog Faster and Better with One Trick
Use the TEEL framework to write your B2B blogs faster and with higher quality. The post How to Write Your B2B Blog Faster and Better with One Trick appeared first on B2B Writing Success.
View ArticleHow Reciprocity and Influence Improve Your B2B Copy Results
Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how. The post How Reciprocity and Influence Improve Your B2B Copy Results appeared first...
View Article7 Strategies for Beating B2B Copywriting Project Fatigue
Longer B2B projects can make you sick of working on them. Use these seven strategies to stay focused and get your project out the door. The post 7 Strategies for Beating B2B Copywriting Project Fatigue...
View Article5 Critical Elements Every B2B Video Needs to Have
If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have. The post 5 Critical Elements Every B2B Video Needs to Have appeared first on B2B Writing...
View Article6 B2B Copywriting Grammar Mistakes You Should Never Make
While your B2B copywriting should be conversational and informal, there are some grammar mistakes that should never be made. The post 6 B2B Copywriting Grammar Mistakes You Should Never Make appeared...
View ArticleReality Blog: Red Flag Checklist for Your Website
So, I made quite a few small changes to my site and then assembled them into a red flag checklist for your website. The post Reality Blog: Red Flag Checklist for Your Website appeared first on B2B...
View ArticleWhy You Must Talk Money Before Sending a B2B Proposal
Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal. The post Why You Must Talk Money Before...
View ArticleReality Blog: Avoiding the Perils of Carousels
This week, our topic is all about avoiding of those pesky perils of carousels on your (or your client's) website. The post Reality Blog: Avoiding the Perils of Carousels appeared first on B2B Writing...
View ArticleTwo Key Lead-Generation Projects Can Earn You $2,000 or More
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces....
View ArticleUsing Email Courses as Lead Generation for Your Writing Business
Find out how email courses are effective lead gen projects... fun to write and free up your time for more active marketing techniques. The post Using Email Courses as Lead Generation for Your Writing...
View Article5 Critical Elements of a Good B2B Onboarding Email Series
Find out the five critical elements of any onboarding email series, so you can create one for your client. The post 5 Critical Elements of a Good B2B Onboarding Email Series appeared first on B2B...
View ArticleWhy Your B2B Videos Need to Work with No Sound
Consuming content via B2B videos is becoming more common. But that brings with it some “silent” responsibilities marketers must attend to. The post Why Your B2B Videos Need to Work with No Sound...
View ArticleMake Your B2B Copywriting “Lean” into Persuasion
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example. The...
View ArticleHow to Sell B2B Video Scripting as a Service to Your Clients
Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more. The post How to Sell B2B Video Scripting as a Service to Your...
View ArticleHow to Get That Coveted Conversational Tone in Your Writing
Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone. The post How to Get That Coveted Conversational Tone in Your Writing appeared first on B2B...
View ArticleUse Article Formats to Write More Quickly and Effectively
Staring at a blank page is an impediment to speed. But using these proven article formats will make your writing quicker and more effective. The post Use Article Formats to Write More Quickly and...
View Article3 B2B Copywriting Formulas You Don’t Know (But Should)
Steve Slaunwhite shares three copywriting formulas he developed... that don't stifle creative freedom… and they’re proven to work in the B2B market. The post 3 B2B Copywriting Formulas You Don’t Know...
View ArticleHow to Write a Powerful B2B Video Script for Your Client
A powerful B2B video script, written by you, will deliver big results for your client... and for you. The post How to Write a Powerful B2B Video Script for Your Client appeared first on B2B Writing...
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